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Wednesday, July 9, 2008

How to turn any blog that attracts only "cheap" keywords into a better cash flow

In this post I will explain how to turn any blog that attracts only
"cheap" keywords into a better cash flow. In order to make my
explanation easier to understand, I have illustrated it with a real
life example.

A young girl had asked for my help to monetize her blog about
modeling. As a college student and a part time model, she had both the
passion and knowledge about the subject. As such, it wasn't difficult
for her to come up with new interesting posts which made her blog very
popular among young adults.

I suggested utilizing Google AdSense to monetize her blog. Because she
was a busy full time student, it was very exciting for her to be able
to earn some money with this, "passive income," stream.

Due to the fact that all model-related keywords and phrases were very
low paid, we had to come up with a few additional subjects. Content
that attracts very well paid ads and could be potentially interesting
to her visitors. Topics such as student credit cards, student loans,
online education, student car insurance, and others.

Key phrases that apply directly to modeling are paying the following:

how to become a model 23 cents
teen modeling 16 cents
teen modeling agency 15 cents

BUT! Look at what these keywords are paying:

student credit cards $3.00
student loan $4.64
online education $2.49
student car insurance $7.05

As you may have noticed, there is a vast disparity in pay-outs on
keyword phrases.

I suggested building a few simple satellite blogs, based on well-paid
topics, around her main modeling blog. She then created a few
satellite blogs, utilizing no more than two to three pages per blog,
and placed links on the main modeling blog pointing to them.

Her modeling blog receives a lot of free targeted traffic because of
its popularity among young adults. She developed a warm relationship
with her blog visitors by offering them FREE, valuable information.
The audience has confidence in her and checks-out what she recommends.

These recommendations redirect the free targeted traffic from the main
blog to the satellite blogs. Because of this, she is able to receive
additional streams of income from the “expensive keywords.”

Keep in mind that she recommends only those subjects that WOULD BE
INTERESTING to her visitors! That’s why it is not difficult to
convince them to visit the satellite blogs.

If this young girl had decided to compete with the “big dogs” in
the crowded arena of credit cards and loans, she would have never
succeeded. But the trick here is that she doesn’t need to compete
with them!

The young lady has a blog on a subject which is easy and enjoyable for
her to write about. Then she simply redirects the traffic to the
satellite blogs which attract the higher priced ads.

She recycles traffic a few times before the visitors decide to leave
her community of blogs.

So, let us recap what we have learned.

1. Write a blog about a subject that you are passionate and knowledgeable about.

Do the research to be sure that you are not the only one in this world
who has an interest in this subject and that your future blog will
have an audience.

3. Research all keywords on the main and related topics.

4. Create your main blog. Then build a few related satellite blogs
which are able to attract better paying keywords. Do not create more
than five pages for the satellite blogs.

5. Spend 99% of your time posting on the main blog and 1% on the
satellite blogs.

6. Make the main blog as big and interesting as possible.

7. Build traffic to your main blog, and redirect it to the satellite blogs.

With time, these seven steps could transform your little hobby blog
into a steady stream of income.

Below I have another example where a main blog carries the cheap
keywords and the satellite blogs carry the expensive keywords

Main Blog:
senior dating 85 cents

Satellite Blogs:

senior life insurance $7.00
senior services $1.54
senior health care $2.10
senior health insurance $5.00
senior life settlement $8.99

Building blog communities around the main blog can create a business
that will bring you money for many years to come.
Referrar: http://www.cashforbloggers.com/

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